Our Story

Hello! I’m Chloe, the founder of Messy by Nature. My journey to creating this brand began with my deep passion for the environment and animal welfare. After leaving work in 2022 due to Endometriosis, I spent more time at home and realized that the cleaning products I was using didn’t align with my values. Many of them contained harsh chemicals, bleach, and parabens—ingredients that were not only damaging to the environment but also harmful to my health.

Determined to make a change, I began crafting my own eco-friendly cleaning products that were better for the planet, animals, and my overall well-being. As I shared these products with friends and family, I discovered that many others had the same concerns about harmful chemicals in their everyday household items.

In April 2024, I took the leap and sold my products at my first market stall. Since then, Messy by Nature has grown rapidly. We now sell online across the UK, are stocked in shops across the North West, and have built a growing community of like-minded people who are committed to making the world a cleaner, greener place.

I’m incredibly grateful to everyone who has supported Messy by Nature and for the amazing customers who are taking small steps to make a big difference.

a jar filled with brown shells with 'soap berries' on the label with a washing machine in the background

Our Mission

At Messy By Nature, we believe in the power of natural, sustainable products. We are a Manchester-based ethical brand that specialises in providing eco-friendly, non-toxic alternatives to traditional home essentials. Our goal is to make switching to a cleaner, greener lifestyle easy and accessible, so you can enjoy a more sustainable home without the hassle.

We understand that transitioning to a harsh-chemical-free lifestyle can feel overwhelming, which is why we’ve made it simple. Every product we create is 100% natural, vegan and cruelty-free with no additives, bleach, or harsh-chemicals. Our commitment to sustainability is woven into every step of our process, from sourcing to production, ensuring that all our products are as kind to the planet as they are to your health.

What Sets Our Products Apart?

What sets us apart is our focus on simplicity and transparency. Our products contain high-quality, straightforward ingredients that are as effective as traditional supermarket alternatives without the long list of harmful, confusing, and often obscured ingredients.

With Messy By Nature, embracing a greener lifestyle is effortless. We supply you with only the essential ingredients needed to make a meaningful difference at home, ultimately contributing to a more sustainable world for all.

Read More About Our Products